Also, they now count on a new set of attractions that have only recently begun popping up on Pinterest boards and blog listicles: craft breweries along Route 66. They buy kitschy memorabilia at roadside stands using Apple Pay and Android Pay.
They snap selfies in front of vintage buildings and ghost towns. While getting a taste of historical hardships and charms, contemporary road warriors are paying their respects to The Main Street of America in their own modern ways. Even now that traveling by air is sometimes cheaper than traveling by road, thousands of travelers a year forego frugality and expediency to cruise Route 66 the old-fashioned way: in jam-packed cars, motorcycles and even on bicycles. The advents of self-driving cars and low-cost airlines have done little to dim the national obsession with honoring a bygone era of filling stations and neon-lit motor inns. The deep nostalgia unleashed by the decommissioning of Route 66 is not unlike the void left behind when a neighborhood microbrewery gets bought out by Big Beer.
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